We Build the Email Systems Most Brands Don’t Know They Need.
Black Ink is your behind-the-scenes growth partner, replacing weak opt-ins with high-converting email systems and building evergreen strategies for health, wellness, and performance brands.
We write in your voice, build for performance, and turn passive traffic into consistent revenue.
For brands ready to scale, this is the unfair advantage.
The Two Email Systems Most Brands Are Missing.
We specialize in the two highest-leverage email systems for health and wellness brands.
One that grows your list.
And one that turns it into revenue.
Educational Email Course
Turn Traffic Into a List That Actually Converts
Most opt-ins underperform because they offer nothing of value.
This replaces your generic "subscribe to our newsletter" opt-in with a high-converting email capture system, anchored by a 5–7 part educational sequence that builds trust and drives signups.
Standard opt-ins convert under 1%.
Educational email courses often convert 20–40%.
Evergreen Newsletter System
Turn Your List Into a Revenue Engine
We ghostwrite your weekly emails, from value-driven insights to strategic follow-ups for clickers, so your list stays engaged and your offers keep selling.
Brands that email their list consistently can generate 2 to 5 times more revenue than those that don’t.
Most don’t. Staying consistent takes time, clarity, and bandwidth.
That’s where we come in.
The Voice. The Strategy. The System.
This isn’t freelance copywriting.
This is done-for-you email strategy, ghostwritten in your voice, built for consistency, and optimized to convert.
At Black Ink, we build the systems most brands overlook. The emails that capture attention, build trust, and turn traffic into sales.
You bring the brand.
We bring the words that make it sell.
Voice That’s Yours, Only Sharper
We build a tone and style that feels founder-led, clear, and consistent across every email.
Email Systems That Do the Selling
Opt-in flows, nurture sequences, and follow-ups written with precision to build trust and drive conversions.
Consistency Without the Headache
We show up every week so you don’t have to. Your list stays warm, your brand stays top of mind.
Quiet Work. Loud Results.
The brands may be anonymous.
The results aren’t.
"Our list used to grow by a trickle. After switching to an email course opt-in, it’s multiplying week over week. And the people joining actually buy."
"We launched the email course and let it run. Our list size doubled in the first month. Now we actually have a system to follow up."
"I haven’t written a thing in months. Our emails keep going out, leads keep coming in, and everything sounds exactly how I want the brand to show up."
"We hired Black Ink to write a few emails. Now they run our entire retention system. It’s the one part of the business I never have to worry about."
You’ve probably read our work. You just didn’t know it.
Two Systems.
One Goal: More Revenue.
Whether you're just getting traction or scaling fast, these two systems are designed to capture more emails and turn them into revenue.
Educational Email Course
$5,000 one-time
High-converting opt-in system to grow your list and qualify better leads.
5–7 Part Email Course
Built to educate, nurture, and convert new subscribers.
Delivered Ready to Plug In
Fully written and formatted for your ESP or onboarding flow.
1:1 Strategy Collaboration
We work with you to define the topic, flow, and positioning before we write.
Premium Ghostwriting Only
No filler, no templates—this sounds like your brand on its best day.
Delivered in 2–3 Weeks
Fast turnaround. Clear process. No chasing.
Evergreen Newsletter System
$3,000 - $6,000/month
Your full email presence, ghostwritten, managed, and optimized every week.
Includes everything in the Growth package, plus:
1 Weekly Newsletter Email
Value-driven and voice-aligned to educate, entertain, or sell.
1 Strategic Follow-Up Email
Sent to clickers or key segments to answer objections and drive conversions.
Subject Line A/B Testing
Every email goes out with two tested variations to boost open rates.
Monthly Reporting & Insights
See what’s working, what’s improving, and what to double down on.
Custom AI Voice Model
We build and train a private model using your best content to scale future output and reduce edits.
Voice & Messaging Intake
We define your tone, positioning, and voice traits so everything sounds like it came straight from your team.
Notion-Based Workflow
Simple dashboard for approvals, feedback, and performance history.
Let’s Clear a Few Things Up.
How do you capture our voice?
We start with a voice calibration process to understand how you speak, what your customers care about, and how you want the brand to show up. Then we build messaging that reflects both who you are and who you're becoming.
Do I need a big list for this to work?
Nope. The Education Email Course is designed to grow your list from wherever you're starting. The Evergreen Newsletter keeps that list converting whether you’re reaching 500 people or 50,000.
Do you offer one-time projects?
Yes. The Education Email Course is a one-time asset, built and delivered in 2 to 3 weeks. If you’re not ready for a monthly newsletter, that’s the best place to start.
What platforms do you work with?
We write copy and systems that plug into any ESP. Whether you’re using Klaviyo, Mailchimp, or ConvertKit, we’ll collaborate with your team to make sure everything is installed and working right.
Can I request edits or give feedback?
Yes. Most edits are simple and included. You’ll have a shared workspace for approvals, comments, and collaboration. We’re focused on performance and always open to refinement.
Why don’t you share client names?
To protect our clients and our systems. We’ve had strategies copied and playbooks lifted by people who never hired us. The results are real, and the anonymity is intentional.
You Focus on the Brand.
We’ll Handle the Words.
Two email systems. Built to grow your list, convert your leads, and give you consistency without the guesswork.